Emma Holland

Capri doesn't sell campers. It sells the road.

Handbuilt in Bluffdale, Texas since 1969, out of a groovy, freedom-first spirit that's never gone out of style. That spirit's found its way into all kinds of calloused hands. Over 150 world-ranked rodeo cowboys ride with one, and you've probably seen 'em on Yellowstone. Through it all, the philosophy's stayed the same: hit the road, see it all, and take the scenic route home.

So we built everything around "Easy Does It," unhurried, sun-worn, and a little bit groovy, the same way Capri's been doing it since '69.

In 2017, Abercrombie & Fitch launched its first brand campaign in over a decade ~ a homecoming of sorts.

Long before it became a preppy mall clothing brand, Abercrombie & Fitch was an elite outfitter for legendary explorers, aviators, and presidents. A&F famously dressED the likes of Teddy Roosevelt, Amelia Earhart (whose Abercrombie flight jacket went with her on her famous transatlantic crossing) and Earnest Hemingway to name a few.

But in the 2010s, they lost the thread. Exclusivity crept in, sexuality got louder than substance, and the brand's core audience quietly drifted.

The new campaign was a course correction, right down to the logo which was a lift from their own history and a nod to the brand it used to be. The message was simple: be brave, LET LOOSE, and embrace the messy, one-time-only moments that come with being young.

For over a hundred years, Community Coffee had stayed exactly where it began: a business run by the same family, out of Baton Rouge, Louisiana, where things move a little slower and a lot more flavorfully.

Four generations in, and the name on the bag hadn't changed, and neither had the standard: strong coffee, made with family in mind, and a little Cajun soul in every batch. "Strong as our roots" grew out of exactly that: a nod to the family history behind the brand, and the bold, no-shortcuts coffee in the cup.